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Parlux Debuts Two New Must Have Blow-Drying Tool

Everyone’s coping with the stresses of 2020 in their own way, and our preferred method is retail therapy – there’s nothing like some shiny new tools in your kit to distract from the outside world. Parlux has delivered two new must-haves in that, with the new Parlux Alyon Air Ionizer Hair Dryer in Midnight Blue and the Parlux MagicSense Diffuser.

The Parlux Alyon Air Ionizer Tech Hair Dryer is an industry favourite, as a durable, lightweight and ergonomic blow-drying option. The pioneering tool makes creativity, power and precision a priority for hairdressers, using 40 years of Parlux innovation for superior style. The eye-catching midnight blue hue will be a feature of your styling kit, bathroom cabinet or bedroom shelf.

The brand’s universal MagicSense Diffuser attachment is another significant launch. It is available for purchase separately or in an exclusive Limited Edition package with the Alyon Midnight Blue, for quick, natural, frizz-free drying options.

The hero Air Ionizer Tech Ionic technology of these tools harnesses negative ions to lock down the cuticle and create shiny, smooth and healthy-looking hair. The technology combines ceramic and negative ion charges, to radiate heat directly into the hair, while still preserving moisture, softness and quality. Water drops are transformed into micro molecules, which the hair absorbs for additional health and condition.

The Midnight Blue model adds to this with a new K-Advance Plus motor, with a 3,000 hour lifespan, 2,250 watts of power and 84 cubic metres per hour airflow. Its HFS (Hair Free System) keeps the motor clean and boosts longevity of the tool. These features complement a lightweight design of only 456 grams that is ideal for hairdressers in salon or on set, making long styling days that much easier.

All Parlux tools are crafted in Italy with an eco-friendly approach of recyclable raw materials and packaging, low noise pollution, no harmful emissions and fast drying to save energy. The award-winning brand continues to win acclaim with savvy innovation in its four-decade history.

The latest innovation in this brand journey has hit BlueMercury – make the Parlux Alyon Air Ionizer Hair Dryer in Midnight Blue and the Parlux MagicSense Diffuser much needed gifts to yourself.

BlueMercury is an authorised Australian stockist of Parlux Hair Dryers and hair products. Your guarantee of 100% authenticity. For more information email us via our Contact Us page, or follow us on social via Instagram or Facebook @BlueMercuryOnline.

Shop the Parlux Alyon Air Ionizer Tech Hair Dryer in Midnight Blue now >

Shop the Parlux Alyon Air Ionizer Tech Hair Dryer in Midnight Blue & Magic Sense Diffuser now >

Shop the Parlux Hair Dryer MagicSense Diffuser now >